Coaching Intelligence · Now open for coaches

Every session,
perfectly captured

Azru listens while you coach. Voice recording, video analysis, AI summaries in 12+ languages, swipeable story cards for players — and professional reports that define your coaching brand.

YH
SM
MC
JL

Trusted by coaches across 8 countries — tennis, basketball, soccer, golf

Today's session
🚀
Something
clicked today.
Susanne's serve found its coil. One session. One root cause. Everything else follows.
1 Root cause found
Day 1 Baseline set
📋 View full summary
YH
Coach Younes · June 15
🎙 Voice Recording
📹 Video Analysis
🌍 12+ Languages
📖 Story Cards
🎯 Per-Frame Annotations
📄 PDF Reports
🏫 Clinic Mode
📱 Player Portal
Real-Time Transcript
🎨 5 Themes
🎙 Voice Recording
📹 Video Analysis
🌍 12+ Languages
📖 Story Cards
🎯 Per-Frame Annotations
📄 PDF Reports
🏫 Clinic Mode
📱 Player Portal
Real-Time Transcript
🎨 5 Themes
What's inside

Your best coaching,
finally remembered

Every feature answers one question: what does a world-class coach need at their fingertips to make every session count?

🎙
Core

Ambient Voice Recording

Press record and forget it. Azru transcribes every cue and correction live as you speak — pause, resume, nothing lost.

📹
New

Video Frame Intelligence

Upload a clip. Azru pulls six key frames, finds the root cause, and pins each fix to the exact frame that shows it.

📖
New

Swipeable Story Cards

Players open a link and swipe through their session: a verdict, a fix on their own video frame, a cue, a drill.

🌍
Pro

Multilingual Intelligence

Coach in two languages and players get summaries in both — full parallel reports, each in its own coaching register. Not translation.

📄
Core

Premium PDF Reports

Polished two-page reports: colour-coded theme cards, a 30-second cheat sheet, and your certifications on the header. Brand-defining.

✉️
Core

Delivered by Text or Email

The moment a session ends, your summary reaches the player by text or email — written in your coaching voice. No app to download, nothing to chase.

📱
Pro

Two-Way Player Portal

Players log matches and wellness between sessions. The next AI summary already knows how they've been doing. The loop closes.

🎨
New

5 Coaching Themes

Night, Court, Clay, Slate, and Sand. Each reshapes the whole interface — match it to the venue, the sport, or your mood.

🧠
New

Beginner-First AI Language

Every summary names the shot and explains each term in plain words. A beginner never feels lost; an expert still finds it sharp.

See it in action

Meet Azru in
thirty seconds

Press play and watch the whole flow — from recording a session live to a player swiping through their report. Built from real Azru app screens.

azru.app — 30-second explainer
Azru
The coaching intelligence platform that listens while you coach.
The problem every coach knows

Your best coaching
used to disappear

The cue, the correction, the breakthrough — gone the moment the session ended. Azru makes sure it never is.

One app. The whole session.
🎙
It listens & transcribes live
Press record and coach. Every word captured in real time.
📹
It reads video
Finds the one root cause and the exact frame that shows it.
🌍
It speaks 12+ languages
Coach in two languages — players get summaries in both.
📖
It turns it into a story
A swipeable report players actually open and remember.
Azru story card — root cause found
What the player sees

Every session,
a verdict

The player opens a link and swipes through their session — starting with the one thing that defined it, in plain language anyone understands.

The fix, on the frame

See it.
Then fix it.

Azru pins each correction to the exact video frame where it happens — now versus goal, side by side. The player sees precisely what to change.

Azru fix card — annotated video frame

Every session,
remembered

Azru · Coaching intelligence for every sport, every language.
Every session, remembered.

Built from real Azru app screens · no audio — text & motion

2 min Setup time
12+ Languages auto-detected
6 Video frames analysed
<60s Summary to player hands
How it works

Four steps. Zero friction.

01

Press record

Open Azru, add your players, tap record. Azru listens in the background. The live transcript builds on screen word by word. Coach as you always have.

02

Or upload a video clip

Record a clip on your phone or upload an existing file. Azru extracts 6 frames across the swing, identifies the root-cause movement, and annotates each correction to the exact frame where it's clearest.

03

Generate the analysis

Azru identifies language splits, correction themes, your most-repeated feedback, and builds full player summaries — in beginner-friendly language that names every shot.

04

Player opens a link and swipes

Share a story link. The player swipes through 3–5 cards — verdict, fix with their actual video frame, match cue. PDF, email, or SMS if they want the full report.

Live Transcript

"Susanne, every time you toss the ball, your legs are completely flat — no bend at all. The serve starts there. Bend into it first, then push up through the ball and let the legs give you the height…"

Recording 4:12 · Transcript auto-saved
AI Summary · Generating…
Susanne Hoffmann
🎯 Toss forward
💪 Bend and push up
📍 Land inside court
Core Principle
"The serve launches from bent, loaded legs. Flat legs, no power."
Player experience

Not a PDF.
A moment.

Players open a link on their phone and swipe through story cards — each one a distinct insight from their session, built from the actual video frame that shows the issue.

Today's session
🚀
Something clicked today.
Susanne's serve found its coil. One session. One root cause. Everything else follows.
1 Root cause found
Day 1 Baseline set
YH
Coach Younes Hidass
June 15, 2026
What Changes Everything
The serve needs a coil first
❌ Now
😬
Serve starts with flat, still legs
✓ Goal
Serve launches from bent, loaded legs
💡 "Bend and push up through the ball on every serve"
Say This Before You Serve
BEND AND LOAD
Before every single serve toss, remind yourself to load your legs first. The power comes from the ground up — not the arm.
YH
Coach Younes Hidass
California Tennis Club
Practice Drill
Knee Bend Loading Drill
3 sets, 10 serves each
1
Stand at the baseline. Before every serve, bend your knees until you feel the tension in your legs — like sitting back into a chair.
2
Toss the ball forward. The moment the ball leaves your hand, push up through your legs and drive into the ball above you.
3
Land inside the court after every serve. Your momentum tells you if the legs drove you forward.
Global coaching

Speak both.
Summarise both.

Azru detects every language in the session and generates full player summaries in each one — not a translation, a parallel coaching document in each language's register.

🇬🇧 English
🇫🇷 Français
🇪🇸 Español
🇩🇪 Deutsch
🇮🇹 Italiano
🇸🇦 العربية
🇵🇹 Português
🇳🇱 Nederlands
🇯🇵 日本語
🇨🇳 中文
🇰🇷 한국어
🌐 + More
🇫🇷 Français 65%
Hauteur d'abord. Balle haute = défendre croisé en profondeur. Rotation épaule. L'angle vient du tronc, pas du bras. Récupération milieu. Après chaque coup large, reviens vers le milieu.
🇬🇧 English 35%
Read height first. High ball = defend deep and cross. Shoulder rotation brings the angle — not the arm. Reset to centre after every wide ball you chase.
Pricing

Simple pricing,
serious value

No per-player fees. No session limits on paid plans. Cancel any time.

2 months free
Solo
Individual
For independent coaches getting started with AI session intelligence.
$49
/month, billed monthly
Start free trial →
  • Unlimited voice sessions
  • Up to 5 active players
  • Real-time transcript with live display
  • AI summaries, cheat sheets, core principle
  • Story cards for players
  • PDF · Email · SMS export
  • 5 coaching themes
  • Multilingual summaries
  • Video analysis with frame intelligence
  • Clinic Mode
Academy
Organisation
For clubs and multi-coach organisations that share players and standards.
$399
/month, billed monthly
Contact us →
  • Up to 5 coach accounts
  • Shared player database across coaches
  • Admin dashboard + coach overview
  • Academy logo on all PDFs
  • Custom report header + branding
  • Dedicated support line
  • Bespoke pricing for 5+ coaches

All plans include a 7-day free trial. No credit card required.  |  Not ready? Try free — 2 sessions/month forever.

"

Before Azru, the best coaching happened on the court and disappeared by the time the session ended. Now every insight survives, every player gets a report worth reading, and my coaching has a memory.

YH
Younes Hidass
Tennis Professional · California Tennis Club
Questions

Answered honestly

The new Azru adds video analysis with per-frame annotations (each fix card in a player's story shows the actual video frame where that specific issue is clearest), swipeable story cards for players, Clinic Mode for group sessions, a two-way player portal, 5 coaching themes, and beginner-first AI language that names every shot by name. The recording pipeline is also completely rebuilt — pause, resume, and the transcript now displays in real-time.
After a session, the player taps a link on their phone and swipes through 3–5 cards. The first is a verdict card — a mood, an emoji, a headline about that session's defining moment. The second is a fix card showing the root-cause correction alongside the actual video frame where it's visible. The third is a cue card they can screenshot and review before their next session. Each story is different every time — six mood templates, no repeated headlines or emojis.
Upload a clip or record one directly in the app. Azru extracts 6 frames spread across the movement, sends them to Claude's vision API, and identifies the single root-cause movement pattern causing downstream problems. Each fix card in the player's story is linked to the specific frame where that body part — legs, toss arm, contact point — is most clearly visible. A coil issue and a toss issue will show different frames, not the same one reused.
Azru automatically detects the languages you use in each session. If you switch between English and French, or Arabic and English, Azru detects the percentage split and generates full player summaries in both languages — not a translation, a parallel coaching document in each language's register. Over twelve languages are supported on Pro and Academy plans, including English, French, Spanish, German, Italian, Arabic, Portuguese, Dutch, Japanese, Chinese, Korean, and Hindi.
Your coaching sessions and player data are private and never used to train AI models. You can export your complete data archive as a JSON file at any time from your account settings, and delete your account — with all associated data — at any moment. Azru uses your own API keys (bring-your-own-key) by default, which means your transcript data goes directly from your browser to Anthropic and AssemblyAI and is not stored on Azru's servers.
No. Azru works for any coaching sport. The AI adapts its language to the sport detected in the session — tennis, basketball, soccer, golf, volleyball, and others. The interface, themes, and player portal work for any sport. The beginner-first language requirement is enforced regardless of sport, so every player gets feedback that names the specific skill and explains the technique in plain terms.
Get early access

Start coaching smarter today

Join coaches using Azru to record, analyse, and deliver professional player reports in minutes — not hours. 7-day free trial, no credit card.

Works for any sport, any language
Set up in under 2 minutes
Story cards, video analysis, PDF reports
Your data stays yours — always
Cancel any time
Free tier available — no card needed

Request early access

We'll be in touch within one business day.

By submitting you agree to receive emails from Azru. Unsubscribe any time.

You're in.

We'll be in touch within one business day. In the meantime, the free tier is available now — no credit card needed.